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Event venue for product launches

Big launch. Big impact.

Your product deserves a spectacular debut. Looking for a product launch venue in Amsterdam? At Hoogtij, we elevate your launch, both literally and figuratively. With breathtaking views over the IJ, five unique spaces and all the facilities you need, we create the perfect stage for your presentation.

From intimate press presentations to large-scale product launches at Hoogtij, your moment becomes unforgettable. Bring your innovation to the world while we provide an impressive setting, dynamic lighting and a seamless experience.

All set to make an impression from the very first moment? Discover our venue and plan your product launch at Hoogtij Amsterdam.

Plan a venue visit
Product launch venue in Amsterdam
Product launch venue in Amsterdam

A unique venue for product launches in Amsterdam

Give your product the introduction it deserves at an inspiring location with a stunning view over the IJ.

  • Unique product launch venue in Amsterdam North

  • Stunning views of the IJ and the Amsterdam skyline.

  • 5 unique, flexible and versatile spaces.

  • Convenient parking options just around the corner
    and at a friendly rate.

Product launch venue in Amsterdam

An unforgettable launch in every detail

Product launch venue in Amsterdam
Product launch venue in Amsterdam

Prima Donna, where style and confidence meet

An iconic collection, launched from great heights.

Product launch venue in Amsterdam
Product launch venue in Amsterdam

Estée Lauder, where luxury and innovation come together

An exclusive launch at great heights, with perfect daylight and the magic of beauty.

Product launch venue in Amsterdam

Celebrate your success with a toast and a view

Product launch venue in Amsterdam
Product launch venue in Amsterdam

Yves Saint Laurent – where the night turns deep blue

An iconic perfume for the woman who follows her intuition and lets nothing hold her back.

Product launch venue in Amsterdam

YSL Beauty – The Oranje Toren as a Unique Makeup Room

Venue facilities

Your product deserves a flawless launch. At Hoogtij, we take care of every detail to perfection.

  • Flexible spaces and capacities.

    Up to 275 guests

    With five unique spaces, from an industrial greenhouse to a rooftop terrace with panoramic views, Hoogtij offers the perfect setting for any product launch. Whether it’s an intimate presentation or a grand reveal, our flexible spaces can be fully tailored to your brand and product. Thanks to the combination of indoor and outdoor options, your launch will be a success in every season.

  • Technical facilities

    Hoogtij offers professional lighting and sound facilities for an impactful presentation. Large screens and projections ensure your product demo is showcased perfectly, while microphones and speaker sets guarantee clear communication. With fast WiFi and livestream options, you can reach not only your guests on-site but also a global audience.

  • Catering

    Enjoy exclusive, tailor-made catering, from luxury dinners to walking dinners. With carefully curated dishes and high-quality ingredients, we create a culinary experience that perfectly matches your event. End your launch in style with a cocktail bar and matching drink packages.

  • Accessibility & parking

    Always room for your ride

    Located in inspiring Amsterdam North, Hoogtij combines industrial charm with excellent accessibility. Guests can park for just €1.66 per hour until 7 PM along Johan van Hasseltweg; after that, parking is free. There is also a large parking area behind the building at Aambeeldstraat 10, where parking costs €1.66 per hour or €10 per day per car. For those arriving by public transport, Noorderpark metro station is only an 8-minute walk away, making the venue easily accessible for everyone.

  • Extra services

    Your launch, perfectly taken care of. From custom event styling and decor, fully aligned with your branding, to professional support with hostesses and technical assistance. We always go the extra mile to make your event unforgettable. Capture every moment with high-quality photo and video production, and end the evening on a high note with an afterparty or networking drinks lasting into the late hours.

Brands that trusted us.

Gemeente Amsterdam

Our summer party at Hoogtij last summer was very successful and definitely worth repeating! The location is truly an eye-catcher with a fantastic view, the barbecue was delicious and very diverse for everyone (veggie and non-veggie + dietary requirements) there is supply and demand. The staff was nice, active, and friendly, everything went smoothly. If something is organized again in the future, I will definitely recommend Hoogtij. Keep it up, you have my blessing.

Guidion

We had a company party here. Everything was top-notch at a unique location. Had a wonderful evening, definitely recommended.

Isabelle & Manon

Our meeting at Hoogtij was a great success. The location was easy to reach and offered plenty of parking. The service was professional and friendly. Everything was perfectly arranged – from the coffee to the technical support. Highly recommended!

Jaap Retz

Great view over Amsterdam! A unique location. Friendly staff.

Paul Heukers


A cool, “raw” location with a great view of Amsterdam. A fun event venue with delicious food.

PharmAccess

Our summer party at Hoogtij was incredibly successful, great location, super tasty BBQ, and particularly friendly staff! We were here for the second time and do not rule out coming back more often.

Philips Innovation Award

Fantastic dinner organized upstairs in the restaurant! Hoogtij was very helpful and took great care of the evening!

René Perdok

Lovely venue, friendly service, and great food. Wonderful atmosphere.

Rien

Excellent meeting venue!
What a fantastic place to hold a meeting! The space was bright, spacious and beautifully styled. The facilities were outstanding: fast Wi-Fi, a large screen and comfortable chairs. On top of that, the catering was delicious and very well organised. We’ll definitely be back!

Rien van Huisseling

A beautiful location with amazing food.

Frequently asked questions

Can we bring our own drinks?

No, Hoogtij operates with its own bar and drink packages. If you'd like to bring a specific bottle, this is possible for a corkage fee of €12.50 per bottle. Contact us to discuss the options.

Can we bring our own entertainment?

Yes, you can arrange your own entertainment. However, drum sets, and live bands are not allowed.

Can we host a ticketed event?

No, this is not possible. We only work with exclusive venue hire.

Can we host both indoor and outdoor events?

Yes! Our rooftop terrace is perfect for summer gatherings, while our indoor spaces provide a stylish setting year-round.

Can we schedule a tour?

Yes, we’d love to show you around! Contact us to schedule a visit and explore the possibilities.

How can I reach Hoogtij by public transport or car?

Hoogtij is located in Amsterdam-Noord and is easily accessible by metro, bus, and car. Metro station Noorderpark is just an 8-minute walk away.

Is Hoogtij available for exclusive hire?

Yes, when you book Hoogtij, the venue is exclusively yours, ensuring complete privacy and a fully customized setting for your event.

Is Hoogtij wheelchair accessible?

Yes, our venue is wheelchair-friendly, with an elevator and adapted facilities.

Is there air conditioning in De Kas?

No, but De Kas features a sunshade system and an automatic ventilation system. The windows open and close automatically to maintain a comfortable temperature.

What DJ equipment is available?

Our DJ setup includes:

  • 2 x CDJ-3000
  • 1 x DJM-A9

Until what time can events take place?

On weekends, events can continue until 3:00 AM, and on weekdays until 1:00 AM.

Is WIFI available?

Yes, free WiFi is available for you and your guests.

Can the plants be removed?

Small plants can be moved, but large plants remain in place. However, they can be relocated within the venue between De Gym and De Kas.

Can our event be live-streamed or recorded?

Yes, we offer live streaming and recording options. Contact us for details.